Gogle

Starting today, Google is now offering a mobile version of Google Product Search for the iPhone and Android smartphones. The idea is to make gathering product information easier while on the go.

Basically, Google Base lets online merchants upload product description feeds which traditionally include such fields as size, image, weight, color, price, etc., in order to compare and contrast with other merchants when a Google user looks for different items.

And we all also know how the long term plan of Google Base is for Google to serve these Google powered results within Google search, personalized search results, and Google recommendations (think GMail).

Online retailers can list their products on many comparison shopping engines. Among the retailers listed in the Internet Retailer Top 500 Guide, Google Base is the most-used comparison shopping engine, and it’s also the one that delivered the best value to merchants in the first quarter.

Google took the top spot largely because it’s free and because its free Google Analytics tool provides data that none of the other comparison sites offer.